As a web designer in Cape Town, you probably want to rank for web design Cape Town since this keyword has the most search volume than any other web design-related keyword in the Mother City. Even though ranking #1 for this keyword or its synonym “website design Cape Town” would increase your chances of earning more traffic, it will take a lot of SEO effort from content writing to content marketing, link building and outreach.
Before attempting to rank for any difficult SEO keyword there are few things consider first including the web design Cape Town keyword and these include:
- Competition – Who are you competing against?
- Keyword difficulty – How difficult it is to rank for this keyword?
- Domain authority – What’s the domain authority of websites that are ranked in the top 3 for this keyword?
- Backlinks – How many backlinks each website or page has?
- Social media presence – How active are their social media pages?
Search engine optimisation is one of the most challenging digital marketing methods especially if you are new to it or you don’t have the capacity to hire an SEO agency to do it for you. In this article, I’m going to show you some of the tactics you can employ to your SEO strategy if you want to rank for competitive keywords. So you will learn about things to include in your strategy like:
- Identifying competitive keywords
- Finding related searches
- Content strategy
- Placing your main keyword
- Publishing and promoting your article
Before I share with you how to do the above, let’s first look at:
Competition – Who is currently ranking for web design Cape Town keyword?
First things first before attempting to do anything else you need to identify your top 3 main competitors. These usually are ranked in the top #3 on the first page of Google. Knowing who you up against will help to perfect your competitive keyword analysis. All you need to do is search for your keyword to see the top 3 websites, for the sake of this article we will search for “web design Cape Town” using Ubersuggest by Neil Patel it’s free.
Looking at the Ubersuggest screenshot above of the keyword overview we can see the estimated visits, the number of backlinks, domain score, and social shares of each website in the top 3. Now let’s look at the results of Moz Keyword Explorer for our keyword below:
Moz Keyword Explorer suggests that web design Cape Town has a monthly search volume of 851 – 1.7k, a difficult score of 22, 90% organic click-through rate (CTR) and a priority of 70. Now take a look at full SERP Analysis below for the top 3 organic results on page one:
What I figured from the above snapshot is that the website that is ranked number 3 has a higher Domain Authority and a lower Page Authority than those ranked number 1 and 2 respectively.
So once you have this data, you know exactly who you’re up against, how much effort you need to put in order to outrank your competition. Another thing is that you need to visit their pages that rank for your desired keyword to analyse their on-page SEO, I personally use SEO minion’s Chrome extension for this.
Keyword difficulty – How difficult it is to rank for this keyword?
According to Moz a higher keyword difficulty score means it will be more difficult to compete with the already-ranking results, and a lower difficulty score means it’s likely to be easier. But there are many variables. Keyword Difficulty is based on the PA and DA scores of the results that rank in Google’s top 10 for a given keyword, as well as several other factors (like how many homepages vs. internal pages appear, use of query terms in the results, and more). In general, scores roughly correspond to a weighted average of the PA of the top 10, and the other inputs (DA, homepages, query term use, etc) modify that weighted average.
Looking at our web design Cape Town keyword difficulty score from both Ubersuggest and Moz Keyword Explorer we can tell that the difficulty score is well below 30. Most SEOs suggest going after keywords that have a difficulty score of 30 or below. But as mentioned in the Moz article there’s more to ranking for a keyword than just difficulty score. For our keyword, you can see the top three websites have higher DA and PA scores, which means if your website is new it will take some effort to rank for this keyword.
Domain authority – What’s the domain authority of websites that are ranked in the top 3 for this keyword?
Domain Authority (DA) is described as a ranking score that was developed by Moz used by search engines that predicts how likely your website is to rank on search engine result pages (SERPs). These scores range from 1 to 100, the higher your website’s DA the greater the ability to rank. Domain Authority is calculated by evaluating multiple factors, including linking root domains and the number of total links, into a single DA score. This score can then be used when comparing websites or tracking the “ranking strength” of a website over time. Domain Authority is not a metric used by Google in determining search rankings and has no effect on the SERPs.
Going back to our competitor analysis for the web design Cape Town keyword, a website with the lowest DA is ranked number 2 while a website with the highest DA is ranked at number 3. So from what I can see is the Page Authority score has more power:
Position 1: PA: 35 DA: 24
Position 2: PA: 30 DA: 23
Position 3: PA: 23 DA: 26
Backlinks – How many backlinks each website or page has?
A backlink is simply a link from another website to your website or vice versa. Search engines like Google use backlinks as a ranking signal because when a website links to your website, it means your website’s content is noteworthy. High-quality backlinks can help improve your site’s SERP ranking position and visibility.
Based on the data that we’ve seen above, if you have a Page Authority above 35 and Domain Authority that is greater than 26 you have good chances of ranking for web design Cape Town. Also, it’s worth noting that you will need to build quite a number of backlinks to increase your ranking opportunities.
Now let’s look at how we can identify other competitive keywords like web design Cape Town
You need to conduct a keyword search to identify the most important keywords as part of your SEO strategy. You also need to evaluate these keywords to ensure you target keywords that are relevant, intent-driven and have the potential to drive web traffic or sales. Since you’re going to be targeting ‘competitive’ keywords, you also must ensure that in the end you maximize your ROI for the time, money, links, and other resources you invested into it.
SEO Cape Town is one of the difficult SEO keywords with a monthly search volume of 1k+, if you were to target this keyword you will have to go against Authorative websites. There are SEO tools out there that make keyword research a lot easier and here are the free ones:
- Google Trends;
- Keyword Generator;
- Keyword Sheeter;
- Answer the Public;
- Keyword Surfer;
- Google Search Console;
- Bulk Keyword Generator;
Finding related searches
It’s always good to target several closely-related keywords in your web pages so that Google can easily understand what the page is about. Integrating valuable keywords and variations of these keywords into your content is a smart way to get ahead of the curve.
One of the quickest channels to find related searches is through the Google search engine. To do this, simply enter and search for a keyword, scroll down, and you’ll find related searches. For example, here are the related search terms of the keyword “Web Design Cape Town”:
So Google will understand your content better if you include keywords like “eCommerce website design Cape Town, web design South Africa, web design prices or even WordPress web design South Africa” if you specialise in WordPress web design.
If you thought to get thousands of visits per month to your blog you have to consistently publish new content then you are wrong. However, according to bloggers, it’s a good rule of thumb to post once a week to keep your content relevant and timely. More importantly, you must always look for the consistency and coherence of the content — and it is preferable to cover one or two areas well rather than try to dabble in everything all at once.
So, for our keyword example “web design Cape Town”, I’ll suggest you write a longer blog post ideally 1.5k+ then write 5 or more related articles about 600+ word long then link your main article to one of them. Then link all those other articles to one another then all of them must then link back to your main article or page about “web design Cape Town.
Placing your main keyword
Ideally, you would want to place your main keyword in your page title and if possible at the beginning. I mean, even book authors include the book’s name at the beginning just above the table of content. This is important because search engine bots first access a page’s title before crawling the entire page. For example, this article’s main keyword is perfectly placed at the beginning of the title “Is Web Design Cape Town Worth Trying To Rank For?”
Publishing and promoting your article
Before hitting that publish button it’s important to have other eyes to look for things like spelling errors, grammar, duplicate title tags, etc. I personally use Grammarly first then use SEO minion to spot any duplicate title tags to avoid multiple h1 tags in my content. Once I’m happy with that I then ask a friend of mine to read through the article just to make sure everything is perfect. So now to answer the question:
Is web design Cape Town worth trying to rank for?
Ok, based on the above research, I find that if you have a domain with a good Domain Authority it’s worth trying to rank for. Even if your DA is lower than the top three if you’re willing to put the effort and time to improve your DA and PA you can definitely rank or web design Cape Town. You can also try to include keyword modifies like “web design in Cape Town, Cape Town Web Designers or related searches like eCommerce website design Cape Town ” to help search engines like Google to understand what your page is all about.
Can I employ the same tactic for other competitive keywords?
The short answer is YES. Keyword research follows the same principles for any industry. It forms part of a successful SEO strategy. Remember if you plan to go for highly competitive keywords you’ll be competing with Authoritative websites and therefore you need to know which keywords bring more traffic and how you can outrank them.
Do you need a web designer in Cape Town?
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Thank you for reading up this far and we hope you find this post useful.