Msimelelo is a South African graphic designer with independent creative design agency in Cape Town. With 7 yrs of identity design experience crafting bold logo designs in Cape Town for ambitious brands you can rest assured your brand is in the right hands.
Every successful project had a brief serving as a guideline in every step of the process. The same principle applies to the process of logo designing. Writing a creative brief can be a bit difficult especially if you never done one before.
Like many logo designers out there I’ve developed as set of questions which if answered properly will give me a full over view of your brand.
Once I receive the logo design brief, I will then draft a proposal around the project’s scope. The logo design or project proposal will include but not limited to the project timeline, costs and more.
If you’re happy with the proposal, you will then sign and return together with the amount stipulated on the proposal for phase one of the project.
Research is one of the most important key elements of a great design. It helps to understand the product better, the people the design is intended for. Knowing the audience you design for will answer most questions you might have like:
Who is the target audience, what design style appeals to them; fonts, colours e.t.c. These questions play a critical role in developing a successful brand image.
Once I’m happy with my research I then put together the peaces of the puzzle from your brief together with my findings.
I will develop quite a few logo concepts and continue to trim down to the best two that will best present the brand.
From the concepts presented, you’ll choose the best idea to focus on. Then we can refine it through a few iterations until it’s just right. When you’ve approved the designs, I’ll create the final artwork files and email them to you.
Once the logo is finished we may then proceed to next phase which includes the design of stationery, social media branding and visual language of the brand.
This phase is optional but it can help you kickoff your marketing campaigns with a great consistent visual look.
I am always ready to take on new projects, if you have a logo project coming do not hesitate to contact me.
I am self-taught graphic designer based in Philippi, Cape Town. My career in graphic design started 7 years ago while I was still residing in Soweto, Gauteng. I moved to Cape Town in 2014 and have worked at Web Partner and at Circle Media Development both based in Cape Town
At both companies my duties and responsibilities included designing of logo design project from concept to final product, brand identity style guides, business stationery designs including business cards, letterheads, email signatures and corporate folders.
Print Marketing Material: Designing of all print marketing materials including roll-up banners, corporate brochures/business profiles, posters, flyers, calendars and more.
My career highlights include the redesigning of A Place to Shop logo, new logo & brand identity design for a make up shop Kolorz in Johannesburg just to name a few.
I’m also a founder of 2Colour Bean a small independent graphic design agency based in Cape Town. Currently I am in the process of repositioning the brand and hoping to relaunch early in 2020.
